GENEVA - The World Intellectual Property Organization (WIPO) Academy and the Secretariat of Copyright and Intellectual Rights of Brazil joined forces to organize an Executive Training Program for heads of copyright authorities in Latin America from May 6 to 9, 2024 in Brasilia, Brazil, according to the official website of WIPO.
Ms. Margareth Menezes da Purificação, Minister of Culture of Brazil, delivered the opening remarks welcoming 17 senior officials from Latin America who were participating in the program.
What did the program cover?
The executive program enabled the participants to consider emerging trends and challenges brought forth by digital technologies in the field of copyright and related rights in Latin America. The event also took important steps to identify future WIPO technical assistance priorities, including south to south cooperation for harnessing the region’s creativity.
Throughout the program, participants engaged in thought-leadership to develop strategic responses that would assist authorities in the region to forge a common future which ensures that the copyright system adapts to the digital environment for the benefit of all creators. The training program was delivered by leading experts from academia and the private sector, who covered topics such as:
• Copyright law and policy in the new digital environment;
• Disruptive technologies and their impact on copyright;
• Balance between copyright protection and fostering creativity;
• Copyright and related rights management on social media platforms; and
• Synchronizing strategies for implementing the Marrakesh Treaty in Latin America.
What is the Executive Training Program?
The WIPO Academy’s Executive Training Program was launched in 2024 to offer intensive in-person practical skills-building opportunities for IP professionals from the public and private sector interested in:
• Leveraging IP as a tool for business growth
• Enhancing IP negotiation capabilities;
• Building strong networks and partnerships across disciplines; and
• Developing and protecting new ideas and technologies across multiple industries in various innovative and creative sectors.