NEW YORK - The International Trademark Association (INTA) has announced Gayle Benson, owner of the New Orleans Saints and New Orleans Pelicans, as a Capsule Keynote speaker for its 2024 Leadership Meeting, which will take place November 12–15, in New Orleans, Louisiana, USA, according to the official website of INTA. 

Gayle Benson, a prominent business leader and philanthropist, will deliver her Capsule Keynote address on November 13, from 11:15 am to 11:45 am. The session promises unique insights into leadership, community investment, and brand management in professional sports.

As the owner of two major professional sports franchises, Benson has demonstrated exceptional leadership in both the business and philanthropic sectors. Under her guidance, the New Orleans Saints have achieved significant success, including five winning seasons and three consecutive NFC South division titles. Her stewardship of the New Orleans Pelicans has led to substantial organizational improvements and a solid foundation for future success.

Ms. Benson’s commitment to community investment and giving back aligns closely with INTA’s mission of building a better society through brandssaid INTA CEO Etienne Sanz de Acedo.

The INTA Leadership Meeting is an invitation-only event for its Board of Directors and members who volunteer on its councils, committees, Task Forces, and project teams. The annual four-day gathering brings together INTA’s global intellectual property community to advance the Association’s mission and strategic goals.

Ms. Benson’s keynote is expected to provide registrants with valuable insights on leadership, brand management, and community engagement, drawing from her experiences in professional sports ownership and her numerous philanthropic endeavors.